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Data Services / Data Management

Confidence begins
with clear validation.

Review business information against agreed criteria, identify inconsistencies and create a clearer foundation for sales, marketing and operational decisions.

Validation rules Field assessment Transparent review
Atlas / Data Services Custom Validation Criteria Scroll to Explore ↓
01 / Validation Workflow

From requirements to reliable delivery.

A clear approach to reviewing data against agreed project requirements.

01

Scope

Review your requirements, dataset structure and validation objectives.

02

Inspect

Assess available fields, formatting issues and potential inconsistencies.

03

Check

Apply the agreed review rules and examine relevant data attributes.

04

Review

Summarise flagged records and review the output against project criteria.

05

Report

Provide the agreed deliverable and relevant validation information.

02 / Data Quality Foundations

Purpose-built for better data quality.

Improve visibility into the issues affecting the consistency and usability of your business information.

Structured field checks

Review selected professional and company fields against agreed validation rules.

Data format review

Identify formatting inconsistencies that can affect the usefulness of business records.

Consistency review

Assess incomplete, inconsistent or potentially outdated information for further review.

Transparent reporting

Understand the review status and receive output based on your project requirements.

03 / Example Data Review

Make information
ready for action.

Review data against your agreed criteria. Identify records that need attention, understand why they were flagged and receive a clearer view of your existing file.

  • Review selected contact and company fields
  • Identify formatting and completeness issues
  • Flag information requiring further assessment
  • Discuss the required reporting and export structure
Example Data Validation
RecordExample FieldPotential IssueStatus
Example 01Business emailFormatting Review
Example 02Company nameInconsistent value Review
Example 03Job titleMissing information Review
Illustrative records and validation actions only. A completed check does not necessarily mean that a record has been verified as accurate. Actual review methods depend on project requirements.
04 / Business Applications

Where this service makes a difference.

Practical use cases for reviewing business records before the next operational step.

Turn better records into better decisions.

Data validation helps teams recognise inconsistencies and understand where additional review may be needed.

Discuss your data
01 / APPLICATION

Lead Database Review

Evaluate data fields before using a professional contact list for sales outreach.

02 / APPLICATION

Sales Operations

Review inconsistent business information before importing or updating sales records.

03 / APPLICATION

List Improvement

Identify records requiring attention before the next enrichment or cleansing project.

05 / Frequently Asked Questions

Clear answers, confident decisions.

Understand the validation process, review criteria and project requirements.

How is data validation different from data cleansing?

Data validation focuses on checking data against specified rules and identifying issues. Data cleansing involves making agreed corrections, standardising fields or addressing identified problems. Both services can be discussed together according to your requirements.

What data attributes can be validated?

The scope can include professional contact fields, company information, formatting, completeness and selected consistency checks. Available validation methods depend on the source records and the project requirements.

Do you guarantee a specific accuracy percentage?

No universal accuracy percentage is stated. The review methods, available sources, acceptance criteria and limitations are established according to the particular dataset and agreed project scope.

Can we review a sample first?

Yes. You can discuss a relevant sample or preview before deciding to proceed with a full project.

What happens to records that cannot be verified?

Records that cannot be confirmed can be flagged or reported according to the agreed validation rules. A record should not be presented as confirmed when the available information is insufficient.

Which file formats can you deliver?

Excel, CSV and customised data files can be discussed as part of the delivery specification.

Build a clearer standard for usable data.

Tell us what you want reviewed. We can discuss your dataset, validation requirements and the next steps for your project.