See how an audience brief can become a structured data project. Explore illustrative business scenarios, targeting requirements and the information needed for more focused sales and marketing.
Every business has different targeting requirements. For sales and marketing teams, the challenge is often identifying which companies and professionals are relevant to the next campaign.
Atlas Data Bytes helps define the audience, understand the necessary fields and approach data research around those requirements.
An example based on a common B2B targeting requirement. This is not a claim about an actual client campaign.
Consider a B2B SaaS company preparing an outbound campaign aimed at technology decision makers in the United States.
This panel describes sample criteria only. It does not display actual customer records, confirmed coverage or campaign results.
The same approach can support different research briefs depending on the audience, available fields and project objectives.
Identify professionals whose roles and organisations fit the intended audience.
Define relevant leadership and functional decision makers based on business requirements.
Work with criteria such as industry, location, organisation and other suitable business fields.
Example output fields and the practical steps involved in organising the agreed audience information.
| Example Profile | Industry | Geography | Data Fields |
|---|---|---|---|
| Technology Executive A | SaaS | California | To Be Confirmed |
| IT Decision Maker B | Technology | Texas | To Be Confirmed |
| Technology Executive C | Software | New York | To Be Confirmed |
Illustrative profiles for demonstrating file structure. These are not actual contacts or validated records.
Agree on the target market, company attributes and professional roles.
Build the research brief around the agreed audience requirements.
Review relevant records and available information against the project criteria.
Prepare the agreed output in Excel, CSV or a suitable custom format.
Consider the audience criteria, data fields, review requirements and file structure before proceeding with a project.
Does the data reflect the intended industries, roles, companies and markets?
Does the sample contain the relevant professional and company information?
Which agreed checks are appropriate for the requested data fields?
Is the file structure suitable for the intended internal workflow?
Share the audience you want to reach, the fields you need and your campaign requirements. Our team can discuss the next steps.
Share your audience criteria and our team will review relevant sample options.
