Company intelligence
Add relevant organisational context to existing business records, subject to availability.
Professional Record
EXAMPLE VIEW
Record Type
Business Contact
Company Industry
Technology
Professional Function
Operations
Target Geography
United States
Illustrative enrichment attributes
Additional Context
Subject to data availability
Data Services / Data Management
Your records.
Your records.
A bigger picture.
Make existing business records more useful with relevant company, professional and market information. Build richer audience context around the data you already hold.
Example Data Attributes
ILLUSTRATIVE VIEW
| Record | Available Field | Additional Context | Status |
|---|---|---|---|
| Example 01 | Company Name | Industry | Not populated |
| Example 02 | Professional Name | Job Function | Not populated |
| Example 03 | Business Location | Market Region | Not populated |
| Record | Attribute | Example Value | Status |
|---|---|---|---|
| Example 01 | Industry | Technology | Illustrative |
| Example 02 | Job Function | Operations | Illustrative |
| Example 03 | Market Region | United States | Illustrative |
Conceptual example only. These are not real contact records.
Matching feasibility and available fields are confirmed
for each project.
01 / Example Data Review
Make information
Make information
ready for action.
Enrich your existing records with relevant business information. Additional fields can support account research, campaign planning and more informed sales conversations.
- Review existing records and matching identifiers
- Agree on the additional attributes needed
- Assess available company and professional context
- Receive an agreed file structure and delivery format
02 / Data Quality Foundations
Purpose-built for better data quality.
Give your teams more useful context around the companies and professionals they need to understand.
Professional context
Explore available job functions, seniority and professional attributes for your target audience.
Geographic context
Review market and location information to support more focused audience segmentation.
Flexible matching
Agree on matching criteria and assess whether additional information can be linked to your records.
03 / Business Applications
Where this service makes a difference.
Apply additional context to the records your business already uses.
Turn better records into better decisions.
Connect the information you hold with the company and professional details your team needs for better planning.
Discuss Your DataAccount-Based Marketing
Support account planning with relevant company and contact attributes.
Lead Scoring
Review additional business context when prioritising prospects.
CRM Enrichment
Improve the context available to your team within existing CRM records.
04 / Our Process
From requirements to reliable delivery.
A structured approach to matching, enrichment, review and delivery.
Review
Examine your existing file, available identifiers and desired additional fields.
Match
Apply agreed matching rules to assess potential links between records and data sources.
Enrich
Append suitable attributes where relevant information is available.
Check
Review populated fields and flag items that require additional attention.
Deliver
Supply the agreed output in Excel, CSV or a suitable custom format.
05 / Frequently Asked Questions
Clear answers, confident decisions.
Understand enrichment requirements, available fields and project delivery.
What is data enrichment?
Data enrichment adds relevant information to existing records. For B2B datasets, this may include company, professional, industry or geographic attributes depending on available sources and the agreed project scope.
What information can be added?
Possible fields include company industry, location, organisation size, professional job function and other relevant business attributes. Individual field availability must be assessed for the supplied records.
Can you enrich an existing CRM export?
You can share the structure and field requirements of your CRM export. Matching feasibility and the enrichment approach are reviewed before project delivery.
What happens if a record cannot be matched?
Records without a sufficiently supported match can remain unchanged or be flagged according to the agreed rules. We do not present an unsupported match as a confirmed result.
Can I review a sample before proceeding?
Yes. A relevant sample or preview can be discussed to help you assess fields, formatting and project suitability.
How is enrichment priced?
Pricing is based on the project requirements, fields requested, supplied dataset, geographic scope and matching or verification work involved.
Find the context your team is missing.
Tell us about your existing records and the additional information you need. We can discuss available fields, matching requirements and delivery.
Request Data Enrichment
Describe your dataset, the additional company or professional fields required, your target geography and preferred output.
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